Gordon’s Auto Service approached IXOYE Designs with an exciting challenge: to rebrand their auto shop with a fresh, dynamic identity that would honor their heritage while appealing to a diverse audience. They envisioned a logo that would become a timeless emblem of their business, reflecting their commitment to quality and service in the automotive industry. Additionally, they wanted a distinct variation of the logo to celebrate their expertise in vintage cars, a niche that sets them apart in the market.
To bring their vision to life, we began with an in-depth consultation to understand the essence of Gordon’s Auto Service, their values, and the story behind their brand. Our design team explored a variety of creative directions, drawing inspiration from both modern and vintage aesthetics. We developed multiple concepts, ensuring each one captured the dual aspects of their brand: the reliable, everyday auto shop and the passionate craftsmen dedicated to restoring classic cars.
The final design featured a sleek, versatile logo that works seamlessly across various media, from signage to uniforms and digital platforms. For the vintage-inspired variation, we incorporated retro typography and design elements that evoke the golden age of classic automobiles, creating a nostalgic yet professional look. This version serves as a badge of honor for their work on vintage vehicles and resonates with car enthusiasts who appreciate the artistry of automotive restoration.
By delivering a cohesive rebranding package, we helped Gordon’s Auto Service establish a strong visual identity that appeals to both their regular customers and vintage car aficionados. This rebrand not only modernized their image but also highlighted their unique expertise, ensuring their shop stands out as a trusted and skilled name in the community
